Samsung unveils Galaxy Alpha ahead of iPhone 6 launch
as Samsung (: 593'A-KR) has launched its latest smartphone, the Galaxy Alpha, in a warning shot to Apple just weeks before the U.S. firm is expected to unveil the iPhone 6. The Galaxy Alpha, set to go on sale in September, is Samsung's latest attempt to stop a sliding market share as it grapples with stiff competition in the low-end smartphone market. Read More 'China's Apple' lays down challenge to iPhone, Samsung Rising competition from low-cost Chinese vendors is taking its toll on Samsung. Operating profits in the second quarter for the mobile business, its cash cow, plunged 30 percent on the same period last year. Ratings agency Fitch said on Tuesday that Samsung's market share will drop from 31 percent last year, to 25 percent by 2015. Apple is widely tipped to release its iPhone 6 in September or October, but analysts don't expect the Gal to significantly dent the Recuperation, CA-based company's success.